Many MarTech tools have also been connected, for example: BazaarVoice to improve the distribution of reviews on different products, Hotjar to better understand and analyze the customer journey and continuously optimize the user experience, Zendesk to improve engagement and customer loyalty and Klarna to allow for a buy now and play later payment option. With sales increase as a goal, we’ve connected the e‑commerce platform to various marketplaces like Simon Premium Marketplace, Saks Fifth Avenue and several others, allowing them to extract the necessary product information in order to use them on their own platform.
In parallel, new functionalities were developed and better promotions presentations were deployed as both are crucial elements in the retail world. Our designers initially focused on improving the UX and UI interface in order to optimize the presentation of products and the users purchase journey. The results were more than satisfactory, revenues increased by 47% in the first year. Once again, the collaborative work with the Zadig & Voltaire team as well as the working methods used played a crucial role in this optimization phase. Up next was to focus on business performance of the US e‑commerce. We also put forward a Magento 2.4 migration and a much needed server optimization work has been done to optimize performance. Both Zadig & Voltaire’s and our team put our heads together to create a roadmap allowing the stabilization and optimization tasks to be planned over time. Our very first challenge was to stabilize the platform and correct known issues from order workflow improvement, to inventories, marketing features etc.
It is with these issues in mind that the Zadig & Voltaire group entrusted us with 2 challenges: Optimizing the United States e‑commerce platform and succeeding in the omnichannel experience as well as contributing to the PWA development of the international platform. Having a strong e‑commerce platform has therefore become essential to be able to develop a seamless omnichannel experience. The difference between in-store and online experience is getting blurry as fewer consumers still make the difference between these 2 channels. For several years now, the weight of e‑commerce in the fashion industry has been steadily increasing and the competition is getting fierce.
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